60% of consumers said they overwhelmingly prefer to engage with Google My Business by calling vs.
CALL GOOGLE MY BUSINESS DRIVERS
Google My Business remains one of the biggest drivers of phone calls to businesses, especially when the search takes place on a smartphone: These local searches drive a ton of actions: Google has said that search results showing local businesses drive over 2 billion monthly phone calls, website clicks, direction requests, and other connections. Phone Calls Are Popular Conversions From Google My BusinessĪccording to Google, nearly half of all searches are for local information, and there has been a sharp increase in local searches for terms like “where to buy” and “available near me” over the last two years. This blog explains the role phone calls play in acquiring customers from Google My Business and the strategies marketers can use to drive more phone leads, appointments, and revenue from GMB listings.
Calls are often the most valuable conversions from GMB - many consumers searching for products, services, or specific business locations call the location to schedule an appointment, place an order, or ask questions before visiting in person.Īt Invoca, we help many of the biggest franchises and multi-location businesses in healthcare, automotive, home services, financial services, travel, and retail drive and convert more calls from their marketing channels, including Google My Business. There are optimization levers you can pull to drive more engagement and customers from Google My Business, especially when it comes to phone calls. It’s a common mistake, but one you don’t need to make. Unlike other search channels like Google Ads or organic search that marketers continually monitor and update, the success of Google My Business listings is too often left to chance. Google recently announced that they are updating and rebranding Google My Business - for larger multi-location businesses it will be renamed “Business Profile Manager.” If the news has got you thinking about your Google My Business listings for the first time in a while, you aren’t alone.Įven though Google My Business is one of the biggest drivers of local leads, most businesses set up their listings and then forget them.
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